UGRs: Cracking the Corporate Culture Code
Strategies to Create a Culture of Service
These are just some of the questions that have lead ground breaking author Steve Simpson to write this book. In compelling style, Simpson contends that many organizations have got it wrong in their approaches to service improvement. He argues the case for organisations to centre-in on the key determinant of business performance – their culture.
What truly sets this book apart is its introduction of a potent yet simple concept, termed ‘UGRs’. You are taken on a journey that demonstrates the power of UGRs to dictate corporate performance, and most importantly you are guided through a range of strategies that will enable you to unleash a service revolution. This 152 page book is a must for managers who are serious about profiting from a culture of service.
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