UGRs - Creating a Culture of Service
The 'Unwritten Ground Rules' that Drive Business Performance - Video on CD
The concept of organisational culture is not new. Academic and business writers have been investigating this phenomenon for many years. Steve Simpson argues that many of these writers have a lot to answer for – on the one hand they have created a broad awareness of the importance of organisational culture. On the other hand these writers have provided little in the form of practical strategies that can be deployed to change the culture in a positive way.
Steve Simpson changes all that. His concept of UGRs is as compelling as it is simple. In an intriguing and fascinating presentation, Steve describes the thinking behind UGRs. He shows how teams and entire organisations are behaviourally bound by UGRs. He proposes that UGRs can unlock the potential that can create a service revolution.
Study, analyse and re-play this video programme. It has the potential to impact on your team like nothing before.