The UGRs concept was created by Australian based Steve Simpson. South African based Stef du Plessis teamed up with Steve 15 years ago and has been the co-developer of the concept. Steve and Stef are great mates and business partners.
We specialise in helping teams and organisations to understand and improve their culture using the UGRs concept.
In our earlier years we worked with organisations in a training and consulting role . We soon realised that the success of our work with these enterprises depended on the company’s culture. Unless the culture was ‘right’, there would would be limited lasting success.
That’s what led us to create ‘Unwritten Ground Rules’ or ‘UGRs’. Two universities - the University of Western Australia and Curtin University of Technology - teamed up with us to undertake world-first research into UGRs. This was the beginning of something very exciting.
Since then, we have worked with organisations around the globe. We know that the UGRs concept literally has universal appeal and impact. More importantly, the concept has the potential to change – in a fundamental way – the culture of an organisation.
Judge us by our client list, which includes:
- Australian Institute of Management
- Australian Human Resource Institute
- Academy of Chief Executives, UK
- Bayer Australia
- Barrick Gold, Tanzania
- Customer Service Management Group, USA
- Dover Court International School, Singapore
- General Motors Acceptance Corporation
- Gold Fields, South Africa, Ghana and Australia
- Graduate School of Management, University of Western Australia
- Help Desk Institute, USA
- International Customer Service Association, Denver, Colorado
- KFC South Africa
- The KTS Group of Companies, Malaysia
- Legal and General, UK
- Lexus Australia
- Lion Nathan Brewing Company
- National Institute of Education, Singapore
- North West Shelf Gas
- Royal Bank of Scotland, UK
- Royal Yacht Britannia, Edinburgh
- SOCAP in Europe
- St George Bank
- Toyota Australia