This 152 page book is a breakthrough book. Smashing the myth that organisational culture is a complex and unmanageable phenomenon, the book introduces a concept that is as simple as it is powerful – UGRs!
You are shown the power of UGRs to dictate corporate behaviour, and you are guided through a range of UGRs that currently exist in many businesses. Importantly, you are lead through a sequence of strategies that can help organisations lift their culture to heights unseen before. This groundbreaking book is a must for managers who are serious about profiting from a culture of service.